Growing up in the market research industry working with brands, research partners and advertising agencies alike, I saw a need for an objective consultancy that can better help teams reach their goals by creating a team of experts formed just for them.
For each challenge, I use my unique and varied network of researchers, consultants, and industry professionals to help you get the team you need to help you reach your goals. |
Who I am |
Who I work with |
Abigail Hollister,
Principal Abigail Hollister is Principal at Formative Insights, a consultancy focused on helping clients execute research, build their most effective research toolkits and define KPIs that deliver results. Whether that be by working with you individually, or creating a custom team of consultants that meets your needs, Abby provides objective consulting with your needs as her primary focus. Abby focuses on emotional measurement, research innovations and partnerships that build best in class solutions for client partners. Abby’s expertise includes research design and development, client relationship management and consulting; helping partners in strategy, and tactical execution, of branded communications across industries. Industry involvement is an important element of Abby's day to day work. Abby is a member of the Insights Association, a former member of The ARF's Board of Trustees, and current leader serving on The ARF's Women in Analytics Board of Directors. Additionally, Abby serves on the ARF Education Work stream, leading and writing curriculum for the ARF's professional certification program in partnership with NYU and serves on the University of New Mexico's Anderson School of Business Marketing Advisory Board. Prior to creating Formative Insights, Abby led a research-based Brand Communications consultancy as President where she spent 15 years honing her expertise in research, advertising and creative strategy and development. Additionally, Abby led development of the company’s strategic direction, implementing action plans and guiding team development and systems management. Previously, she also worked in Client Service at Kantar Millward Brown and in custom research for Catalina Marketing Research Solutions. Abby is a graduate of the University of New Mexico with a degree in Marketing Management and a minor in Psychology and is nearing completion of her Master of Arts in Integrated Marketing Communications at St. Bonaventure University. |
Abby's unique and varied network promises a deep bench of research experts, proven methodologies, consultants, analytics experts, and resources that become your team when we work together. Abby has focused on building a strong network of individuals who have built proprietary research methods, particularly those that help you understand the emotions of your consumers. |
I'd love to introduce you to a team of experts and
consultants that will help you reach your goals. |